Friday 16 September 2016

Using Facebook

Launching Your Art On Facebook

Most people will have had experiences with Facebook, but it is becoming an important platform on which you can directly sell and publicise art. The facility to have Facebook pages enables a more static location for publicity and they are now enabling you to sell from within Facebook. You should use this service as although this is not an altruistic service, they are hoping you will buy advertising, it is a start to host information about you and your work.
You can set up a page, and I would use a different account to your own personal account. You can obviously link to the pages, but it prevents your latest holiday exploits from contaminating the feed. In the background numerous statistics are available and you should exploit this information to see where your visitors are coming from. This will enable you to adapt your language and focus, depending on the audience.

Continuing the conversation

As your reputation builds and you start making sales, use Facebook as a way to get in touch with your current and potential customers and invite them to virtual and physical exhibitions.